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ThermaSilk has partnered with rockstar Ashlee Simpson for her first concert tour where she will show off hairstyles using ThermaSilk products. Bonus prizes and face time with Ashlee Simpson support her concert tour with ThermaSilk Celebrity hair …

Access Worldwide Communications, Inc. has signed a lease for a 350-seat call center based in Manila, in its first offshore expansion.

Brands are lining up to promote Twentieth Century Fox’s upcoming film Robots The Movie, which hits theaters nationwide on Friday. Brands are clamoring to tie-in with the new Robots The Movie, which hits theaters Friday Robots introduces audiences to …

Yahoo celebrated its 10th birthday yesterday with an interactive promotion, giving away a free scoop of Baskin-Robbins ice cream to visitors to its Web site. Yahoo celebrated its birthday with Baskin-Robbins The promotion was open to all visitors, …

A late night movie, a glass of ice-cold Coke and a slice of specialty pizza. Sound good? Papa John’s International, Inc. hopes so. The pizza maker is out with about five months of promotions to get consumers into its restaurants to try out the new …

THE OLD ADAGE IS AS TRUE for many retailers today as it was 50 years ago: I know half of my advertising is wasted; I just don’t know which half. Retailers

Tony Hart was in the airport, shopping online while waiting for a flight, when it dawned on him. He was eyeing a book on Amazon.com when he realized he

Showtime Networks has launched a promotion around its upcoming live concert featuring R&B star Usher as part of the network’s “Big Fat Free Preview Weekend” to entice new subscribers Showtime to promote Usher’s upcoming live concert The network is …

There is a new agency in town. A sample ad on a racetrack betting receipt Blaze Media, Water Mill, NY, puts four-color ads on betting receipts issued at racetracks and betting parlors across the country. The ads target a predominantly male audience as …

Branding at the ol’ ballgame used to be as simple as signage in the outfield and giving away logo-laden Bobble Heads. No more. Nowadays, brands need to