Search Results for: coupons

Pfizer is set to debut a mouthwash promising to brighten smiles, capitalizing on the expanding tooth-whitening market and riding the coattails of its competitor Procter & Gamble, which just introduced its own version of the mouth rinse product. Pfizer’s …

Eighteen grocery chains and 44 organic food companies are hosting an in-store, in-school blitz timed to Earth Day, April 22. Organic brands celebrate with mainstream grocers The “Go Organic! for Earth Day” campaign puts displays and samples in 2,500 …

PILE & CO. CONSULTING: has promoted Judy Neer to president of the Boston-based agency search firm, from managing partner. Neer joined Pile in 1996 as senior consultant. Her promotion “is long overdue,” said Pile Cos. President-CEO Rick Hooker in a …

U.S. brands spent $18.45 billion on in-store marketing in 2004, up nearly 5% from the year before, based on PROMO estimates. In-store marketing including

Arising tide may lift all boats, but when it comes to the growth of the promotional marketing industry, not all boats are rising as quickly or as far

In North America, coupons are the most popular consumer promotion. Over the years, there has been some concern about their effectiveness due to declining

Coupon distribution via free-standing insert was up 7.7% in 2004, according to TNS Media Intelligence, to 251 billion offers the fastest growth rate the

Web-based games and sweeps? Done that. Online loyalty fulfillment? Natch. Downloadable coupons? Oh, please years ago! To be on the real cutting edge of

Specialty printers’ presses ran strong in 2004 as promotional marketers kept the ink flowing. Though more campaigns migrated to the Web, brands continued

Free, take one. Who doesn’t love those freebies picked up at the grocery store, event or in the mail? But if marketers don’t properly educate consumers