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Drug chain Rite Aid already has signed 1.2 million members in its seniors-only loyalty program, while Walgreens steps up efforts to woo older workers. Rite Aid Corp. launched its Living More program in March for shoppers 60 and older. Members get …

Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 …

Pepsi Lime and Diet Pepsi Lime are making their national debut just in time for the lucrative summer months with a blend of promotions dangling hefty prizes. The “Lime Guys”—a couple of friendly, animated lime characters—debut next week on two …

Frito-Lay moves from Star Wars to summer concerts as it rolls out reformulations of Doritos and restaurant-style Tostitos. Doritos Nacho Cheesier hits stores May 9 with an aggressive TV, radio, outdoor and Internet campaign breaking May 16, extending …

Realities Cosmetic Co. and 1-800 Flowers.com have joined to give moms a special treat on Mother’s Day. The pair are offering floral and fragrance combinations at retail as well as at 1800Flowers.com or by phone at 1-800 Flowers. A $10 coupon toward any …

Purina this summer launches Tidy Cats Scoop Small Spaces cat litter with a $3 million campaign. The litter—an extension of Purina’s Tidy Cats line—controls odor in tight quarters, such as a bathroom or utility room. Small Spaces hits store shelves in …

Slim Jim and Orville Redenbacher will spend a lot of time at Six Flags theme parks this summer. ConAgra will put those brand names on roller coasters and theaters as part of ConAgra’s multi-year Six Flags sponsorship. The deal, announced in January, …

CoolSavings Inc. reported net income of $1 million last year.

Limo rides, gourmet food, lots of bling bling: They’re all part of the high-roller persona. The challenge for casinos is finding the right enticements

Grocers and packaged goods marketers are mulling how to spiff up the center store, but it’s still the perimeter departments that are getting most of the