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McDonald’s is enhancing its own version of dinner and a movie, expanding testing of its national DVD-rental kiosk program across several markets this year. Last month, the QSR added DVD rental kiosks in the Houston and Minneapolis markets and planned to …

Miffy, that loveable bunny, is hopping her way into Chick-Fil-A kids’ meals as the newest summer premium for the QSR. More than 400,000 Miffy and Friends books are being distributed in kids’ meals at participating Chick-Fil-A restaurants through …

Aqua Velva, the classic blue-colored aftershave that many may remember sitting on a shelf in their father’s bathroom, is out with a line extension and

If you graduated from high school before 1999, and then went on to get a marketing degree, you are faced with a serious challenge: How does a typical

Verizon Wireless got a great date for the Oscars. Access Hollywood met Million Dollar Baby star Hilary Swank on the red carpet and showed her a Verizon

Checkers/Rally’s sweeps dangles $10,000 and trips to NASCAR events Checkers Drive-In Restaurants is leveraging its NASCAR sponsorship with a peel-and-win sweepstakes that dangles a $100,000 grand prize for one of 10 first prize winners. Consumers can …

Bravo Foods’ Slammers Ultimate Milk brand flavored milk drinks has signed on as the Official Milk of U.S. Club Soccer, replacing last year’s sponsor, Nesquick. U.S. Club Soccer did not say how much the one-year deal was worth, but sources close to the …

Mailing list availabilities

Most moms check their e-mail at least twice a day, and working moms shop more online than stay-at-home moms. A survey by EmailLabs and Lucid Marketing found that 57% of moms check their e-mail two or more times a day. Only 20% check it once a day, and …

Atlantic List Co. has been appointed list manager by St. Vincent’s
Services, a social services agency that helps poor families in New York
City, Long Island suburbs and nearby Upstate New York. This organization
has 4,223 donors who contributed an average of $20 in response to direct
mail. Direct Communications Corp. was the prior list manager.