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Diversified Agency Services, a unit of Omnicom Group, has acquired ipsh!, a mobile marketing services and technology company based in San Francisco.

Mcdonald’s Corp. today kicks off its newest version of its Monopoly game promising consumers a chance to win bigger and better prizes on- and offline touting more than $200 million in prizes with Best Buy and Hasbro as returning sponsors. The latest …

On Sept. 8, PROMO Editor Kathleen M. Joyce sat down with executives of Arnold Worldwide, along with three of the agency’s key clients, to discuss how

Generations X and Y are just as likely to be reached by direct mail as their baby boomer parents, according to the U.S. Postal Service. Research commissioned

Sept. 13, 2005 LANDMARK COMMUNICATIONS increased its stake in online grocery coupon marketer CoolSavings. The transaction was valued at $16.7 million.

(Promo) The use of mobile devices as part of integrated marketing programs is on the rise, driven by the increasing penetration of cell phones in the U.S.

Big Idea, Inc. is backing the upcoming release of the latest VeggieTales episode with a host of promotions targeting children and adults. To generate buzz over the Nov. 1 DVD and VHS release of VeggieTales: Lord of the Beans, Big Idea (a …

Viacom Television Stations Digital Media Group has partnered with online couponer CoolSavings to bring advertisers’ offers and printable coupons to newly designed CBS station Web sites as part of its “Always On” digital media initiative.

The use of mobile devices as one component in an integrated marketing program is on the rise, driven by the increasing penetration of cell phones in the U.S. There are about 190 million U.S. mobile phone subscribers and 98% of those wireless devices are …

The majority of American consumers clip coupons and its not all about the discountsit’s also about the hunt.