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JAKKS PACIFIC, INC.: will market and distribute new licensed preschool plush and toys through its Child Guidance division, kicking off the preschool program with a product line based on Scholastic’s Clifford The Big Red Dog property. Under a master toy …

McFlurry with your phone? In an effort to better connect with younger consumers, McDonald’s restaurants in southern California are…

Panasonic Consumer Electronics Co. is using an online sweeps to extend a mystery that began in a TV spot last spring. The spot, for Panasonic’s HD Plasma TV, shows a handful of different scenes while asking, “What is the color of innocence?” (And …

Syracuse, NY-based grocery store Green Hills is nearly ready to roll out the Pay By Touch biometric fingerprint ID system for payments and identification to its 30,000 loyalty program participants. “We’re still working through some technical issues, but …

A group of U.S. and Canadian telemarketing firms will pay $415,000 in consumer redress to settle charges, filed in the U.S. District Court for the Southern District of Florida, that they were selling nonexistent credit cards to U.S. consumers, according to the Federal Trade Commission.

Direct Media Inc. recently assumed management of The Video Collection
catalog list. A total 114,443 buyers from the last 24 months are
available.

For directly ordered products or services, telemarketing received the highest return-on-investment index at 18.2, according to the Direct Marketing Association’s 2005 Response Rate report, released Tuesday in Atlanta.

The consumer is in charge. That’s the lesson taught yesterday by Paul Knouse, senior manager, marketing operations for RJ Reynolds Tobacco Co. And if you don’t understand your customer, from demographics to attitudes to behavior to the latest data …

WHAT AN HONOR! And what a powerful medium in which to announce that honor! Here, in an official Valpak mailing, is an official insert making official

Grocers are giving shoppers a hand with an unusual premium: a bag handle. Grabb-It is a cardboard sleeve that slides over the top of a plastic grocery bag to stabilize the bag and make it easier to carry. Albertsons, Publix, Smiths and Price Chopper put …