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Gander Mountain Mails Retail Book Although Gander Mountain lost the use of its name, logo and assorted trademarks for online and direct marketing sales, the company recently mailed a 45th Anniversary retail catalog that directs shoppers to the outdoor …

A mailing tested poorly. So poorly, that if Ross Perot were around, he’d be describing the giant sucking sound coming from the basement of the mail room. People were wandering about the mail house in a daze not looking at each other. Something had to be done.

As U.S. companies continue to expand globally, currently employing more than 60 million overseas workers, motivating and rewarding these diverse workforces is a significant challenge to organizations. Managers must be sensitive to differences since what …

U.K. grocer Sainsbury’s has launched a customized magazine that piggybacks its participation in Nectar, a popular coalition loyalty program.

Papa John’s International, Inc. and Blockbuster Online have joined forces to offer movie and pizza lovers a sweet dealpizza and movies.

Baskin-Robbins and Kraft Foods have teamed up to bring flavors inspired by the ice cream maker to Kraft’s Handi-Snacks ready-to-eat pudding.

During last month’s PROMO Expo in Chicago, I was lucky enough to moderate a town meeting-style session on ROI metrics. Scheduled for early morning on

Ninety percent of all applications on the Internet have yet to be invented, according to the man who invented it in the first place. Now in his sixties,

Three major brands, Coors Light, Duane Reade and Henkel, have signed on as new sponsors of the ING New York City Marathon, boosting sponsorship revenue

Most of us know that not all online advertising is created equal. This includes desktop publishing, in which there’s a fine line between doing it ethically and doing it unethically. On one side, you have your respectable adware companies, who adhere to…