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Classic Media is rolling out a new marketing campaign with LifeSavers, Nestlé and Applebee’s restaurants around its latest animated feature Here Comes Peter Cottontail: The Movie on DVD.

I’ve read a lot of articles lately on Word-Of-Mouth marketing. In fact, on Valentine’s Day there was an article in Media Post’s Online Media Daily that spoke about the company BzzAgent, who sells access to a “hive of

McDonald’s is out with a new addition to its menu, the Spicy Premium Chicken Sandwich, and is giving consumers a chance to sample the product.

Kids Footlocker is dangling a gift with purchase to boost awareness of the Viewtiful Joe animated series and drive in-store purchases.

DREYER’S ICE CREAM INC.: tapped Alcone Marketing Group, Irvine, CA, to handle…PUBLISHING GROUP OF AMERICA: New York, last week launched…RPMC: has been tapped for the third year as the official travel promotions firm for…

In their annual Industry Trends Report, PROMO Magazine cited nearly 70% of brand marketers will assign some portion of their 2005 budget to interactive promotions – a year-over-year increase of 24.4%.This year, eMarketer expects a 17% rise in online and interactive spending in the CPG industry, from $330 million in 2004 to $470 million in 2006.

TruckersB2B is finding that direct mail is the best way to communicate with its members and is planning to nearly double the amount it sends out in 2006 over last year.

About 2 billion TV viewers are expected to watch the 2006 Winter Games this month, with 35,000 spectators at the opening ceremony alone in Torino (aka Turin) Italy.

Kraft Foods is working to reach consumers more directly, and seamlessly.

Jones Soda Co. is out with packaging designed specifically to boost sales around Valentine’s Day. The red and pink limited-edition pack includes two bottles of “Love Potion No. 6” or specially flavored Jones soda lip balm, a CD samplers of songs by Sony BMG recording artists and a coupon book for two free bottles of personalized soda…