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CARIBOU COFFEE: is giving consumers a needed jolt following…COMMERCE BANK: is adapting a popular Japanese promotion this spring, enclosing…

One million consumers got a surprise last December when they opened their doors to the pizza delivery guy. Over the course of a week, consumers who ordered

Ten Unilever brands are challenging Hispanic consumers to a cook-off in Unilever’s biggest-ever Hispanic campaign. The competition, Desafio del Sabor (The

In December 1977, consumer giant CFCP introduced Breen detergent to the metro New York market. Its introductory 25-cent coupon, delivered via free-standing

U.S. marketers spent $7.23 billion on couponing in 2005, up a slight 0.4% from 2004, per PROMO estimates based on industry statistics. That includes distribution,

Earlier this year, some 1,500 media advertising execs gathered at the AAAA conference to discuss how to stem the outgoing tide. The day the conference

Best Overall G6’s smallest-screen debut revved dealer traffic and brand image, taking our top prize and best SMS/MMS campaign Six months after Pontiac’s

Dot-bomb? Internet implosion? The year 2001 may have been notorious for the nosedive taken by so many Web-based companies, but it was a lifetime ago for

U.S. marketers spent $19.35 billion on retail marketing in 2005, up 4.8% from 2004, per PROMO estimates. Retail marketing which includes P-O-P, retail

Virgin Megastores returns to college campuses this month with a few old friends: sponsors Dentyne, Pontiac and Major League Baseball. Virgin College Mega