Search Results for: coupons

After shifting its focus from loyalty points to cash for education, Betty Crocker is ringing up millions to help schools across the country.

I think many of us dream about getting a new car; we listen to the radio and will pay attention to the deals and see both the national and regional advertisements. The problem with this is that I believe most people do not buy…

After years of fending off consumer anger over its rebate programs, OfficeMax, one of the nation’s largest office-supply distributors, has eliminated the majority of its mail-in rebate programs. OfficeMax is not the only retailer to eliminate the incentives and others are pondering exiting the programs as well.

When the phone rings in consumer affairs, marketing should listen in. Marketers could learn a lot about how their promotional offers are playing in Peoria—and improve their ROI along the way. Hal Stinchfield, founder of fulfillment consultancy Promotional Marketing Insights, talks about how consumer complaints make for better offers.

Cingular Wireless is offering customers a new service: electronic coupons and discounts.

Valassis Communications, Inc. has agreed to buy direct mail marketer Advo for $1.3 billion.

Wise Foods gets on Scholastic’s Magic School Bus for a regional back-to-school campaign.

As it prepared to debut its new video service last winter, Cingular Wireless had a challenge: explaining and demonstrating the everyday relevance of Cingular

Jim Smits has been touring restaurant kitchens and developing recipes, but he has no aspirations to be a chef. Smits is a 20-year veteran of the grocery

HarperCollins is out with a new story line: curl up on a couch this summer with a lively book and a fruity glass of chardonnay.