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Direct-mailer Advo could face a class-action suit charging that Advo misrepresented its financial health when negotiating its $1.3 billion sale to Valassis.

Kohl’s and packaged goods company Sara Lee are teaming up to launch an online game around the upcoming animated film Flushed Away on AOL.

Whether it was talking cars, sword-wielding pirates or a red-caped flying superhero, consumers’ love affair with the movies reignited this year, ending

In the three minutes it may take you to read this article, one woman will be diagnosed with breast cancer. And as Breast Cancer Awareness month marks

Twelve Subway sandwich shop franchises in Buffalo, NY, broke a campaign in mid-August that offers consumers alerts and discount coupons via customers’ cell phones.

Miller Brewing Co.’s new recipe for Hispanic marketing is a different kind of bilingual: It’s more general-market and more localized, at the same time.

Nestlé USA taps YouTube for a Butterfinger contest dangling a grand-prize Ultimate Mobile Movie Studio package.

7-Eleven stores in Dallas and Fort Worth, TX are capitalizing on their position as the Official Convenience Store of Texas Motor Speedway (TMS) and qualifying title sponsor by giving away 100,000 free and reduced-price tickets to a NASCAR triple-header race weekend in November.

Brand marketers are pulling out all the stops in a new marketing and promotional campaign around Universal Studios Home Entertainment’s upcoming DVD release Curious George.

A class-action lawsuit was filed last week against Webloyalty.com, Inc., a provider of technology-based affinity services, and Fandango, an e-commerce movie ticket company, claiming that the companies are ripping off unsuspecting consumers by charging them monthly membership fees after they make an online purchase.