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TattooFinder.com hopes expansion of search engine marketing, a discount program with design studios and viral marketing will help double the size of its business to $2 million this year.

Office supply chain Staples is looking for a few good photos that it can turn into posters.

It doesn’t matter if your clientele has four legs, two legs, wings or fins: good customer relationships are vital. We chatted recently with Dave Ratner, the “chief instigating officer” of Dave’s Soda and Pet City, an Agawam, MA-based chain of pet supply stores (that, yes, also sells soda).

First, the Bad News: Spending on Event Marketing Fell in 2006. The average spent per company dropped to $685,598 from $795,147 in 2005, according to PROMO’s

No matter how much dust flies, spectators will see one thing when Cory Rasch explodes out of a chute this month atop a writhing bull: The Jack Daniel’s

For all the millions spent on television advertisements last holiday season, comparatively low-tech channels proved most effective in persuading shoppers to patronize specific retailers.

Last month, The New York Times ran a list of 2006’s top ideas, one of which had interesting direct marketing ramifications: television commercials that hide special offers by making them viewable only through freeze-frame technology. The “top idea” here was marketers’ attempts to dissuade consumers from using digital video recorders, such as TiVo, to fast-forward through commercials.

Grizzard Performance Group posed this question in a recent survey: You’re planning on purchasing a large item, like a TV. After much research, you decide

Are you ready for some football? Brand marketers have been for months, but they’re no longer thinking only of Super Bowl Sunday. Many have expanded from

Kraft Foods is warming up its mobile beach trucks again this year to bring a bit of South Beach to nine cities.