Search Results for: coupons

Eighty-five percent of women between the ages of 25 and 44 read “snail mail” direct marketing pieces, while 53% of women in the same age bracket who have access to e-mail read e-mail marketing messages, according to new data from the Verttis Communications Customer Focus 2007 survey.

Torchmark Corp. has acquired Direct Marketing Advertising Distributors Inc. (DMAD) for $47 million. DMAD provides marketing services, including mailed coupon packages and publication inserts, for Globe Life and Accidental Insurance Co., a Torchmark subsidiary.

Searching for unemployed 18 to 34 year olds who have the time to TiVo (their parent’s TiVo, I might add) through KFC ads is, I think, a desperate struggle for a marketing department. They must be searching to find something (anything) to do that may justify their time spent.

Yule Flip Peppermint Chip. What’s that? A holiday Blizzard flavor from Dairy Queen.

Sorry if you missed it. But a million ice cream fans were in the loop, thanks to the chain’s 20 month-old e-mail newsletter.

Nestlé is making things extra sweet for American Idol fans offering a chance to go to the finale this spring as part of a new sweepstakes.

COUPONS, INC.: has named Jon Schwartz as vice president of sales.

Kmart is tapping into one of American’s top New Year’s resolutions—their desire to lose weight.

Even though almost four-fifths of consumers say they find the notion of ads on cell phones annoying, a growing number are being engaged by mobile campaigns that offer value without being unduly interruptive, according to a new report from Forrester Research.

Even though the majority of consumers find the idea of mobile ads annoying, marketers that are delivering valuable, relevant content are breaking through.

Marketers distributed 253 billion coupons via FSIs last year, worth more than $300 billion in discounts to shoppers.