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Don’t have the millions it takes to buy a Super Bowl spot or a tie-in to the Big Game? No worries. A little creative copywriting can do the trick. Non-sponsors

Forget cash. Gift cards are fast replacing dollars in rebate promotions. For starters, they must be used in the store, whereas cash can be spent anywhere.

McDonald’s likes to make stars out of ordinary people. On its bags and cups, it will soon feature a school bus driver and a kid who loves swimming. It

El Pollo Loco is extending its recent appearance on NBC’s The Apprentice: Los Angeles with an online contest that lets fans mimic the show’s task for a chance to win tickets to the finale.

Improved customer service and Web site features would encourage more consumers to shop online, according to survey findings released by the e-commerce software company Allurent Inc.

Dave Deasy spent several years running online and small business-oriented programs for Hewlett Packard and America Online. In 2003, he left the high-pressure corporate life to try his own hand at running a small business. Deasy founded MyFavoriteCity.com, which sells gift baskets and souvenirs from about 20 cities around the country.

It’s all in the wrist for marketers eager to reach nightclub crowds.

A new service from Billboard Bands puts ads, tear-off coupons and barcodes for special offers on the ubiquitous wristbands that clubs use to identify patrons.

Dr Pepper is out with a treasure hunt that sends people across the U.S. on a search for 23 hidden gold coins worth a collective $1.7 million.

Alka-Seltzer is serving up a radio and online campaign starring ESPN Radio host Mike Golic timed to the NFL Playoffs.

7-Eleven is playing sports hard this year as part of its local marketing strategy.