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FedEx Kinko’s is running a continuity program awarding points for office services and printing in its 1,400 U.S. stores.

The Dial Corp. is building off its recent sponsorship of The Apprentice: Los Angeles with an online contest tied to its Renuzit brand.

A recent KFC campaign carrying a hidden tone in a TV spot brought in more than 11,000 entries for a chance at free coupons for the company’s new Boneless Variety Bucket.

Denny’s is testing a new campaign targeting the college crowd to promote its late-night menu and service.

Kraft Foods hopes to give neighborhood pizzerias a run for their money when it rolls out DiGiorno Ultimate frozen pizza nationally in August. Until then, Kraft will prime consumers’ taste buds by delivering samples via a five-city mobile tour.

Price Chopper Supermarkets is giving its loyalty-card holders extra perks through a new kiosk program in its stores.

Scholastic and Target Stores are ramping up a summer reading program that rewards kids and engages teachers and parents.

When it comes to building loyalty, brands increasingly have one thing top of mind: big spenders. There is a growing desire to create programs for the

Ace Hardware had quite a year last year. For one thing, it posted its largest revenue gain since 1998 wholesale sales rose by 6.5% to $3.77 billion. And

Put a bowl of Hershey kisses on a counter, add the smell of chocolate and you’re on your way to one of your most successful product launches. That’s what