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Nickelodeon & Viacom Consumer Products is expanding its good-for-you focus by adding its popular characters to frozen and canned vegetables.

CELLFIRE: has hired Dwight Moore as vice president of corporate marketing for the mobile-phone coupon distributor

eComXpo, the Virtual Tradeshow for eCommerce Marketers
Posts Largest Numbers Yet at Spring 2007 Show
Fall 2007 eComXpo Announced for October 9-11

Many new technologies are starting to hit critical mass for marketers. Others have been around for a while without a clear way to connect with the rest of your marketing efforts.

PROCTER & GAMBLE: is launching PUR Flavor Options, a product that lets consumers choose flavored or unflavored water from their home water filter.

Coldwell Banker is using a TV spot to promote a sweepstakes tied to its open house month.

Several companies are reportedly in discussions with GET Interactive to introduce technology for direct response product placement promotions, which would be distributed as video content via the Internet and handheld communications devices.

Wyndham Hotel Group is staging a chicken wing-eating event to raise awareness around its TripRwards loyalty program.

This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to obtain the most breaking and relevant news in the Affiliate Marketing sector.

Yahoo Inc. is out with a marketing campaign designed to promote a healthy environment, and it’s using its massive reach to find the greenest city in an online contest.