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Listline e-Newsletter 06/13/07
Lake Group Media Inc. was tapped to manage Oakstone Publishing’s lists
of medical and human resources professionals, with 178,871 and 34,023
names respectively. Each file includes buyers and subscribers. -
Agencies
Piaggio, Hasbro Roll Out ‘Transformers’ Promotions
Piaggio Group Americas is kicking off a marketing campaign tied to Paramount Pictures’ upcoming release of “Transformers” for its Vespa scooter brand.
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Agencies
Mickey’s Brew Adds Summer Promo to UFC Sponsorship
Under its sponsorship of the Ultimate Fighting Championships, Mickey’s Brewing is running a sweepstakes to generate interest in its beer and the sport of mixed martial arts.
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Breaking Down Paid Search, Part 1
Google has long seemed to have a love/hate relationship with the affiliate marketing company. That is to say, they seem to hate affiliates and love to make their lives difficult. Two weeks ago we…
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Tyson Breaks $70 Million “Mealtime Heroes” Campaign
Tyson Foods has begun a $70 million ad and promotions campaign that lauds “mealtime heroes.”
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Mobile
Live from the Mobile Marketing Forum: From the Mouths of Babes
Cell phones are used for a variety of features. Whether it’s talking, texting or surfing the Internet, consumers love the devices for their mobility and accessibility. But they have mixed feelings when it comes to advertising and marketing messages on the phones.
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Agencies
Baskin-Robbins, ConAgra, Others Tie in with ‘Surf’s Up’
Penguins are making a come back on the big screen this week with Sony Pictures Animation’s film “Surf’s Up.” And Baskin-Robbins, McDonald’s and ConAgra, among others, are backing the film with full-scale marketing programs and promotions.
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Agencies
WE Plugs Bridal Block via 44 Million Valpak Mailings
Women’s network WE tv is building excitement around its new bridal programming block on 44 million Valpak envelopes with a sweepstakes offer for a chance to win a luxury trip to the Dominican Republic
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News Briefs
MY GYM CHILDREN’S FITNESS CENTER: is bringing Hasbro’s Play-Doh to kids’ classes
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