Search Results for: coupons

A number of big brands are readying promotions tied to the Aug. 21 DVD release of “Casper’s Scare School.”

It’s one thing for a coffee bar chain to support the environment. It’s quite another for a bank to do it. Yet HSBC did just that in a recent campaign

U.S. soldiers in Europe will be getting a surprise this summer. They will be handed a free slice of Land O’Lakes deli cheese when they enter their local

Skinny Cow has found the perfect event for consumers to sample its ice cream. It is the only food brand that has a booth at scrapbook conventions where

It’s a long slow road from retailer’s shelves into the hands of the consumer. How do you speed it up? What’s a shortcut to stimulating demand? The shortcut

Hooked on Phonics Became a household name thanks to its omnipresent direct response television commercials and infomercials. Now, the 20-year-old marketer

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food

Restaurant chain Krystal is rolling out a new line of ice cream milkshakes for summer and is supporting the effort with coupons and a themed marketing campaign.

(Direct) For nearly four years, Nissan dealers have gotten response rates better than 4% to mailings promoting parts and service to their more than 20 million customers.
Six to eight times a year, Nissan and Infiniti dealers send customers self-mailers and other packages urging them to visit dealers for inspections, tune-ups and other basic maintenance work, says Doug Thompson, president of The Marketing Store, Nissan’s Toronto-based agency.

Doritos is asking consumers to name its newest flavor in a sweepstakes that takes the brand’s consumer-content push to a new level.