Search Results for: coupons
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PPC vs. Affiliate Arbitrage – Part 1
Earlier this week, the ever acquisitive ValueClick announced that it added a new company to its interactive marketing mix. We hadn’t read the release when asked what we thought Valueclick paid for the 4th ranked…
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PPC vs. Affiliate Arbitrage – Part 2
Perhaps not quite a soft spot, but we have long followed and had a strange affinity for various forms of arbitrage. It is, in many ways, a representation of life at large – the pursuit of easy money, the ultimate cat and mouse…
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News, the Broken Variety: Lotterific
This episode of Broken News is brought to you by our trusted industry insider, Cauldron Larynx. Cauldron utilizes deep knowledge, deeper skills and deepest relationships to make up the most breaking and relevant news in the Affiliate Marketing sector.
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Agencies
Burger King Launches Interactive Promo Tied to ‘Simpsons’ Movie
Burger King has launched a promotion tied to “The Simpsons Movie” that lets customers convert digital pictures of themselves into ‘Simpson’ characters.
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Agencies
How to End Your Loyalty Program in Five Acts
Let’s face it— sometimes, things just don’t work out. Even though you carefully planned and executed your loyalty program to the best of your ability, the results were disappointing. If the program isn’t achieving the financial returns you want, then why are you still running it? It’s time to get out.
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EPrize Debuts Contest for Businesses to Try its Do-it-Yourself Sweeps Service
Interactive promotions company ePrize has launched a contest giving businesses a chance to try out its do-it-yourself system, called Caffeine, that lets small and medium-sized business owners create online sweepstakes and coupons offers.
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Agencies
Coke, Ann Taylor, Others Partner with ‘Hairspray’
Big-name brands including Coca-Cola, Carnival Cruises, and Ann Taylor Loft are putting their marketing muscles behind New Line Cinema’s upcoming musical comedy “Hairspray.”
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Agencies
Shop.com Revives Virtual Shopping Game
Shop.com is back with its virtual shopping game, this time giving the winner a $2,000 shopping spree.
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Digital
AOL Gets into Coupon Marketing
AOL will launch an online coupon program that will let users get rebates from selected retailers.
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Luvs’ Campaign Features Popular Song and Employees Children
Luvs diapers is using a familiar song tied to help introduce its new premium diaper.