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Sara Lee Food & Beverage is pushing its whole grain bread products with an out-of-home and sampling campaign to persuade people to make the switch.

Denny’s restaurants have partnered with Coca-Cola to offer additional ways to earn points under the My Coke rewards loyalty program.

Should job candidates bearing tattoos hide their colors? Yes, because such illustrations risk biasing potential hirers, according to research from search media firm Vault Inc.

Direct marketers know differently. To a DMer, a tattoo is the outer-envelope window that hints at the freemium of a potential employee’s soul.

How does it feel to be a respectable citizen? That’s what promotion marketers have become, judging from Promo’s 2007 Marketer Trends survey. Two-thirds

The commercial potential of the Web once appeared boundless. It took an implosion of dot-coms who might have caught Wall Street’s fancy, but never had

It’s going to take a marketing miracle to get Mattel out of this one. The toymaker last month recalled 253,000 Chinese-made toys tainted with lead paint

NEW LISTS J.H. Breakell and Co. The 8,854 named here bought jewelry and fashion accessories during the last 12 months. A typical customer is a 48-year-old

KFC is using the power of scent to drive people to its restaurants.

Office Depot will launch its first national mobile marketing initiative with the creation of a site on the go2 mobile content platform that will let wireless users find the nearest store via their handsets, together with any in-store special offers, promotions, coupons or sweepstakes.

Nearly 1.2 million subscribers to celebrity, health and fitness titles
are available from American Media Inc. This master file includes
subscribers to Shape, Natural Health, Men’s Fitness, Mira, Flex, Globe
and Star, among other titles.