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When weight-loss marketer Atkins sought new buyers for its branded diet food, it looked no further than the Internet. But what started as a simple couponing campaign quickly turned into a viral wild storm.

Nicorette is ramping up its NASCAR sponsorship with track-site smoking cessation seminars for pro racing fans.

Veronico Trujillo was hungry for a handmade tortilla. But he couldn’t find a good one, so he opened a small shop in Los Angeles called La Tortilleria

Granted, young adults are too old for the Happy Meal. But they’re just the right age for McDonald’s other products, and the brand has turned to music

Consumer rebate programs are under siege. Complicated redemption rules, high resubmission and rejection rates and long waits for checks have triggered

Carmela Leon watched the women jumping and shook her head. Not me, not today, she laughed. And not in these shoes. Her footwear may have kept her from

People who visit their local retail health clinic may walk away with more than just wellness advice, but free samples, too.

GoldToeMoretz is using incentives to increase membership of its online loyalty program, including coupons and sampling.

WENDY’S: is out with new Kids’ Meal premiums offering one of five “The Legend of Spyro: the Eternal Night” toys and a coupon with each meal. Toys are based on the new video game by Vivendi Games.

Mobile coupon platform Cellfire has struck a deal with wireless carrier Boost Mobile to put coupons and discounts onto the handsets used by Boost’s U.S. customer base of 4.5 million predominantly young users.