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The Wine Enthusiast Cos. has launched a mobile advertising campaign supported with space advertising in The Wall Street Journal.

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

ALC Data Management now oversees the East Bay SPCA’s list of 8,650 direct mail donors.

The marketing tactic that most directly changes consumer behavior sampling is frequently left at the bottom of the marketing budget. Study after study

To add some levity to the often stressful holiday season, KFC is searching out the best festive decorations as part of an online contest.

Herbal supplement Airborne is promoting its new On-the-Go product with a major sampling effort at several busy airports.

Azoogle.com, Inc. has announced the launch of its latest product, the Epic Ad Center.

McDonald’s is adding a little spice to its breakfast menu via a new breakfast burrito.

As the 50th anniversary Daytona 500 approaches, brands are building their support campaigns in what figures to be a benchmark event of $100 million in promotions.

Procter & Gamble has once again opened public restrooms in New York City’s Times Square to let people sample its newly designed Charmin bath tissue.