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Mobile engagement done right can reinforce and extend customer loyalty far beyond what any technology has done before.

Avocados From Mexico’s brand market development director Stephanie Bazan shares how the back-to-school campaign helped build sales for breakfast.

Try these four musts to improve ROI with influencer marketing.

The PetSmart Treat Your Pup Sweepstakes uses the hashtag #TreatYourPup for a chance to win PetsHotel services including dog day camp and grooming services.

General Motors consolidated its data silos and streamlined marketing with Salesforce Marketing Cloud.

The Chicago Tribune’s Innovation Hub brings the 10 most common social media marketing challenges and adds fixes for each one.

To achieve mobile app adoption and create a loyal customer base for your app, consider implementing these three long-term strategies.

A new report from by Forbes Insights and xAd finds that location-based marketing is strategy that must take priority.

If managed properly, an affiliate marketing program can account for 5 to 15 percent of your brand’s online revenue

Here’s what brands should know when it comes to relevant technologies and building strong but flexible loyalty programs.