Search Results for: correction

If your customer and prospect data aren’t accurate, trustworthy, and actionable, your direct marketing campaign is doomed, no matter how sterling every other aspect of it is. Happily, Highlands Ranch, CO-based database marketing company Dovetail has come up with a checklist

MAKING ANOTHER MOVE IN ITS BID TO BECOME ONE OF the nation’s largest and most profitable companies, the U.S. Postal Service acquired the $29 billion company

F+W Publications Inc. has retained ClientLogic Specialists Marketing
Services to oversee 15 magazine lists and five book club files. Data
cards have been released already for Country’s Best Log Homes (42,743
subscribers) and Log Homes Illustrated (40,486 subscribers).

AS MUCH AS WE RESPECT AND admire Ray Schultz for his balanced perspective and genuine reportorial talent, we have to differ with a few of the points made

Nearly 70,000 members and inquirers are named on the Heritage Outdoor
Sports club list. Eighty-three percent of these outdoors enthusiasts are
men between 34 and 60.

VentureDirect Worldwide now manages the customer list for Nu Nubian, a
catalog targeting African-American women. Some 330,000 buyers from 2005
are available.

The Gillette Co. is offering up the chance of $1 million to the NASCAR fan who picks the correct finishing order of its sponsored racecar drivers called the Gillette Young Guns. Players can go to GilletteYoungGuns.com to register and find instructions …

TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars.

Let’s face it, every organization wants a great brand, one that exemplifies the corporation’s best qualities and makes every customer want to purchase their products or services. But what is a brand and how can you use it to effectively convey the right message to your customers?

TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full …