Search Results for: content marketing

In an attempt to catch the attention of the Web-savvy consumer, Jerry Seinfeld and Superman are both featured in an American Express “Webisode” that chronicles

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

ACCORDING TO 2000 CENSUS DATA, there are 12.3 million Hispanic-Americans under the age of 17 the largest youth group of any ethnicity in the U.S. After

Touting the fourth season of Queer as Folk, Showtime has mounted a multi-million dollar integrated marketing, advertising and publicity campaign. The

While TiVo may have spooked the advertising industry with its ad-skipping capabilities, it has opened a new door for promotion. TiVo’s Showcase component

Whether it’s a determined clownfish, a web-slinging boy wonder or a style-setting rap artist, the right match between an entertainment property and a

WITH SPAM AT AN ALL-TIME HIGH about 1.3 billion e-mails a day, 62% of the estimated 2.1 billion e-mails sent each day in the U.S. what are the chances

U.S. marketers spent an estimated $152 billion on event marketing in 2003, up about 15% from the year before. Spending will rise another 15% to 20% in

Wireless marketing agency m-Qube will acquire Sharp Robot, a Toronto-based mobile content download provider. According to Boston-based m-Qube, the acquisition

The four biggest Internet service providers America Online, Earthlink, Microsoft and Yahoo! have filed the first major industry lawsuits under the new