Search Results for: Marketers on fire brands on fire

McDonald’s is causing a stir in Florida for advertising on envelopes that contain elementary school report cards.

You may not instantly recognize Brand X Canned Ham. But slap Shrek or Bart Simpson on the label, and the product is instantly an old friend. Recognizable

Bertucci’s restaurant is trying to maintain a presence in the minds of Boston Red Sox fans in a NESN reality show and a billboard near Fenway Park.

Car racing inherently has its risks. So it makes perfect sense for Allstate to be the official insurance company for NASCAR. It also makes sense that

Quick! What’s that illustration? Maybe one of those gruesome X-ray views of your intestines like you see in constipation-remedy mailers? Quick! What’s

Hanes has launched a national tour to expose men to its T-shirts and underwear

This year’s finalists are an elite collection of agencies doing some of the best work in promotional marketing. Campaign descriptions can be viewed at www.promomagazine.com. The winners will be announced at Promo Live, Sept. 17 – 19 at the Navy Pier in Chicago.

The stock market doesn’t ever tell the full story, but it often can tell a great story. Such seems the case for Yahoo. Jerry Yang succeeded Terry Semel on June 18th, and investors rewarded the stock with a modest 3%…

Hasbro is under fire for creating a line of toys designed for young children tied to a PG-13 film.

A Senate Committee is voting this month on a bill that would put regulatory authority to restrict tobacco advertising and sales in the hands of the Food