Search Results for: Marketers on Fire
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Pack-Your-Bag Perks
When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the
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Kid Stuffed: Toy Fair overflows with products and promotions.
Name the hot new animated kids’ series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you
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Agencies
POSTAL: USPS’ Calendar Mail Rule Draws Ire
The U.S. Postal Service is under fire by DM trade groups for ruling that most promotional calendars – those without extensive editorial copy – must be
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Agencies
Just Look Who’s Invading Our Turf…
IN A SINGLE section of a single issue of The Wall Street Journal were a gaggle of ads that were both naive and assumptive. What a dangerous combination!In
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Agencies
PRIVACY: AIM E-mail Rules Draw Internal Fire
Did the Association for Interactive Media go far enough when it passed a set of resolutions for responsible e-mail marketing last month? At least one
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Agencies
Virtual Limbo – Nothing to L.O.L. About
One of my pet annoyances is the punctuational shorthand the Internet has thrust upon our consciousness. “:-)” is supposed to mean something – smile or
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Big Plans
This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding
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Agencies
Like “Seinfeld,” This Ad’s About Nothing
Art Technology Group appears to be a terrific e-commerce resource for major players – but you’d never guess from looking at the ad for its Web siteART
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Agencies
FIRED UP: Postman Goes Pyro
A PART-TIME LETTER carrier for the U.S. Postal Service in Chicago faces a variety of charges after he was allegedly caught red-handed by police burning
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Agencies
Oiling…No, Make That Greasing…the Olympic Lamp
ALONG WITH “legal ethics” and “military intelligence,” “Olympic Games” is a current oxymoron.Games? Games are a bunch of kids choosing sides for softball,