Marketers spent $748 million on in-store services in 1997, including $172 million on loyalty card programs, funded mostly by retailers. Promotion is the

LOMBARD, IL - Metromail Corp. has partnered with PNR Associates, Inc., to deliver household-level marketing data to service providers in newly deregulated

Rapp Collins Worldwide, with $1.615 billion in billings in 1997, leads the list of top 10 agencies, according to the Direct Marketing Association's annual

Columbia House has introduced "Play," its first music club to operate on a positive-option basis rather than the negative option most often used by such

Ed Mufson's company is the '90s version of the fabled DM kitchen table start-up. A year ago, Mufson, who's been in retail for 30 years, was thinking of

Publishing files, once the most basic of lists, are now being offered to mailers with a variety of bells and whistles, including modeling, regression

Catalog sales continue to grow at a faster rate than total sales to consumers and businesses in the United States, according to a recently updated study

He cover for the Oldsmobile Intrigue/"X-Files" movie direct mail piece was a plain brown envelope, which makes sense, given the television show's bent

This December McGraw-Hill will publish the third edition of David Shepard Associates' "The New Direct Marketing." Over the next few issues we'll offer

Dustin Hoffman gave us our first image of a man raising a child in "Kramer vs. Kramer." But it was the image of Michael Keaton at home that gave the concept