AT ITS CORE, contact strategy deals with using information about customer purchases, promotion patterns, interests and preferences to not only profitably

ELECTRONICS engineers who work in Boston or San Jose, CA receive the highest salaries for their category in the nation, according to a 1997 survey by

DIVERSE AS THEY ARE, our gang of 1998 Market Leaders all share one common trait: They're ready for commitment. Virgin Atlantic is putting its own stamp

INTERTAINER INC. of Santa Monica, CA is rolling out a service that will deliver on-demand TV shows, movies, shopping opportunities and more to personal

WHILE GAS AND electric utility customers generally feel positive about their service providers, cable TV companies may face customer defection in a deregulated

Trans Union Loses Nod to FTC IN THE LATEST round of a long-running battle, a Federal Trade Commission judge has ordered Trans Union Corp., Chicago, to

IN JULY, THOUGH I hardly belonged in their company, I found myself at a dinner with several investment analysts. All exuded what Mark Twain called "the

Peapod Excitement! Peapod Inc., Skokie, IL, America's largest online grocery retailer, announced a multi-year national marketing agreement with Excite

THE CONCEPT OF giving consumers "access" to their personal data-allowing them to see, and if necessary correct, information marketers possess about them-seems

Sharon Fordham has been reacquainting herself with the cookie aisle.Back at the marketing helm of Nabisco Biscuit Co. after her 1994 to '97 run as president