When it comes to Public Relations, the driving philosophy that underlies even the most minute aspect of a campaign is that perception equals reality. This is as true as ever in the Interactive Age because anyone with Internet access has the ability to...
As if online marketers didn’t have enough to think about in the middle of the holiday season, in early December Google snuck a lump of cyber-coal into their stockings in the form of an announcement that it was adding something new to its “Quality Score” measure: an evaluation of advertisers’ search ad landing pages.
A new annual study commissioned by the Search Engine Marketing Professional Organization (SEMPO) has determined that online marketers in North America spent $5.75 billion on search engine marketing (SEM) of all types in 2005, and should spend $11.1 billion by 2010.
Reunions of any sort follow the same template. People who have lost touch ask the same questions. Of the top three asked, the one that I have recently had to answer the most was “what do you do?” And with that, I confidently reply “I work for...
Google’s newest update, Jagger, has webmasters, online businesses, and SEO companies shaking in their boots. Put Jagger together with Google’s recent Google Analytics, and it seems that search will soon see some sweeping changes that are here to stay....
Lead generation, and co-registration come together to make up the next area of digital marketing, incentive promotion.
Abbreviation for Search Engine Optimization. SEO refers to the changes made to a webpage to improve upon its ranking or positioning in the search engine results pages (SERPs) of one or more search engines for a particular keyword(s).
You know a market is on fire when a trade show covering that market closes at 5 and at 6:30 organizers are still chasing attendees & exhibitors out. Ad-Tech London was not just about the UK market, but also about the European market in general...
Marketers may seek outside advice on search engine optimization, but there’s a fair chance those suggestions won’t be implemented without some kicking and screaming. Nearly two-thirds of organizations that outsource their SEO activities don’t implement the recommended changes to their Web sites
One excellent way to begin building quality links is to list your site in Yahoo and in the Dmoz Open Directory. DMOZ and Yahoo are Very Important Listings! These human based directories have a lot of influence over ranking and are crucial...