CM Weekly June 4, 2023 MetLife’s annual Employee Benefit Trends Study, now in its 21st year, is a thought leadership piece initially designed to demonstrate the brand’s expertise in the benefits product space through providing observations, trends and key research. But in the last couple of years, the conversation has shifted more toward the future…
We spoke with Roberts about the complexities of the B2B buyer journey, the evolution of thought leadership, B2B2C marketing trends, and more.
CM Weekly May 21, 2023 Consumers expect highly-personalized experiences when interacting with brands today—particularly if they’ve volunteered their time, money and personal information in exchange for them. But it’s what you do with that data that counts. For first-party data-rich companies like DoorDash and e.l.f. Beauty, the key to leveraging consumer data to create exceptional…
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
How DiGiorno experienced an increase in brand awareness, favorability and sales through TikTok marketing.
Takeaways from a talk with Walmart CMO William White at MMA Global's POSSIBLE conference in April.
CM Weekly April 30, 2023 When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSIBLE conference earlier this month, CMO William White aimed to dispel that myth, providing several examples of how the company is innovating…
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
A deep dive into retail media networks and The Home Depot's offering, Retail Media +.
CM Weekly April 9, 2023 The Nutrabolt-owned C4 Smart Energy drink rebranded this week, armed with six new flavors, revamped packaging and an updated formula with new ingredients—including a plant-based caffeine source and citicoline, a supplement that promotes focus and attention—all to support its move into the “functional” energy drink category and brand repositioning as…