Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

The Zipatoni Company proved its mettle in 1999 after a single win from Miller Brewing Co. tripled billings at the little St. Louis shop in 1998. Zip digested

ScubaDiving.com, a Web site operated by Rodale, was shut down for three days after an anti-spam group complained that the publisher had spammed consumers.The

Memorial Day is only a few weeks away, and beverage brands are ready with a bevy of summer initiatives.Coca-Cola Co., Atlanta, will run an instant-win

Herbally enhanced drinkmeisters will jockey for position this summer as the all-natural segment brings new punch to the beverage sector.Ah, summer. A

Whoops.Packaged goods companies may have gone too far targeting their coupons and are now shifting back to broad-reach programs.Or maybe they've just

When the economy is good and the job market is tight, tempting travel programs can help companies attract and retain motivated employees. Each year, the

Name the hot new animated kids' series about an extreme-sports athlete who moonlights as a crime fighter, battling evil-doers around the globe.If you

This will be my final column for promo. I have so many other crucially important things to do, you see.I will forge a future in cable television by founding

Anyone who thought the coming millennium would bring a new and clearer dimension to conventional advertising had better take some melatonin and disappear