The events not the handouts are what put sampling campaigns over the top these days. The medium has yet again become the message. While the novelty of

As experiential marketing moves from buzzword to mainstream strategy, brand managers are intensifying their quests to connect with consumers in new ways

They're everywhere! PROMO fired up the Web browser for three hours of surfing one day, and blearily pushed away from the computer having encountered a

Target Corp. knows how to put together an outfit. The Minneapolis-based chain continues to set the retail world on fire with award-winning ads: For the

A changing industry has agencies honing business development skills along with promotion chops.

Coke's exclusive tie-in doesn't predict Hollywood's future. Don't expect studios to start delivering one-partner projects despite the landmark deal between

After years of occupying third place among the Big Four television networks and seeing its audience grow as old as Dick Van Dyke's shtick, New York City-based

Coke's exclusive tie-in doesn't predict Hollywood's future.  Don't expect studios to start delivering one-partner projects despite the landmark deal between

Too tired, busy, self-satisfied, or disinterested to read our lengthy feature story, Ninety Days to a Better Brand? Here's a slightly different version,

Rebates have always been a double-edged sword. They can stimulate sales on high-cost, slow-moving products, but can dilute brand equity and cut into profits