Hanover Direct Inc., Weehawken, NJ, named Farley Nachemin vice president and general merchandise manager for Gump's by Mail. Nachemin has been with Hanover

From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory

Larry Freedman, who co-founded e-mail marketing firm Bigfoot Interactive and SocialPlus.com, Inc., a custom Web site firm, has joined The Humor Network

Sampling provides a morsel of brand experience along with a taste of the product.There's something about a cup of Starbucks coffee that a little old lady

Cable networks eye the one-stop shopping future of subscription services.Having survived the scare of upstart satellite television networks grabbing the

WHEN IT COMES TO TRAVEL INCENTIVES, `LOCATION, LOCATION, LOCATION' IS NO LONGER THE GOLDEN RULE.Travel giveaways are among the most popular and effective

Reliant Interactive Media Corp., a Tampa, FL-based infomercial marketer, reduced by roughly half the number of telephone sales it normally loses, thanks

The marketing discipline is fraught with uncertainty, and we're all feeling it."Brand compression" is occurring across categories; there's an increasing

Tobacco companies will contribute as much as $1.4 billion annually to raise a generation of non-smokers. Between the parties and the PSAs, teens are getting

as Internet network advertising company DoubleClick Inc. takes the heat from the dark side of the privacy spotlight - it has five state attorneys general