Highlights of our conversation with Doritos' Head of Global Marketing, who delves into the brand’s segmentation strategy, how the campaign aims to drive local relevance, collaborating with creators, and more.
CM Weekly January 21, 2024 According to Boathouse’s third annual “CEO Survey on Marketing and the CMO” published this week, CEOs’ perception of CMO performance and marketing is shifting to a more favorable one. The study shows that 51 percent of CEOs now believe the CMO’s short tenure is a sign of success in their…
A new perspective on how profile verification can help businesses rebuild credibility.
State Farm’s Head of Marketing Alyson Griffin provides tips on building brand awareness, meeting Gen Z consumers where they are and creating experiential activations that stand out from the competition.
CM Weekly December 17, 2023 Drum roll, please… We’ve announced the winners of the Chief Marketer Top Women in Marketing Awards for 2023. The annual program shouts out the women in the industry who hustle—from home, to office and every stop in between—to exceed expectations. Over the past year, these women overcame myriad challenges and…
Highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby, about the brand's latest global marketing campaign.
CM Weekly December 10, 2023 Gatorade engages millions of youth athletes each year through its field intelligence program, according to Chief Brand Officer Anuj Bhasin, which it uses to mine for data and gather insights to evolve the business. The wealth of data it’s accrued on Gen Z has revealed a shift in how these…
We spoke with Gatorade's Anuj Bhasin about the brand’s marketing approach toward Gen Z, personalization, influencer marketing and more.
CM Weekly December 3, 2023 Nespresso's premium coffee and machines hail from Europe, where coffee’s reference point and primary consumption method is a short shot of espresso. But according to the brand’s trend research, Gen Z consumers in the U.S. experience coffee differently than its core customer does. This generation is accustomed to cafes on…
We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.