Drum roll, please… We’ve announced the winners of the Chief Marketer Top Women in Marketing Awards for 2023. The annual program shouts out the women in the industry who hustle—from home, to office and every stop in between—to exceed expectations. Over the past year, these women overcame myriad challenges and obstacles within the business, within culture and amid shifting consumer appetites—all while being the fuel for creative excellence and catalysts for change. Explore the list and join us in congratulating them.

Smirnoff’s “WE DO WE” global marketing campaign, the biggest for the brand in over a decade, is a play on the phrase “you do you,” a concept which—according to brand research and insights—is waning in popularity amongst a public experiencing increased feelings of loneliness and social isolation. Its marketing goals were twofold: brand building on a global scale, anchored by activations aimed at reigniting social connections in more than 20 markets across the globe, and reinforcing Smirnoff’s commitment to inclusivity and accessibility. Check out the highlights from our conversation with Smirnoff’s Senior Global Vice President, Stephanie Jacoby.

In a recent LinkedIn Live conversation, CM sister pub PRNEWS explored the B2B integrated marketing and communications space amid an uncertain economic climate. PAN Communications CMO Mark Nadone reviews the challenges for B2B PR and marketing in 2024, the growing importance of micro-communities and peer groups to decision-making, what B2B can lift from the B2C playbook, and much more.

Lastly, the cookie’s path to deprecation just got real. Read about Google’s forthcoming new browser feature, active on Jan. 4 for a randomly selected group of Chrome users, and what it means for third-party measurement.

Until next week,

Kaylee Hultgren
Content Director
Chief Marketer

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