Oh no, is it really October already?We're not ready. Our bodies are not up to four days of nonstop running and party going.But like you, we'll have to

COMPUTERS ARE no longer the off-putting beasts they once were, and so marketing them has gone mainstream. DMers find they can stray from high-technology

The great majority of consumers continued to cling to coupons, advertising rebounded as a percentage of promotional activity, and account-specific programs

CONNECTICUT-BASED upscale men's clothing retailer Richard's of Greenwich has seen sales increase 20% annually since 1995, when it adopted the database

NETWORK WORLD FUSION This list identifies 65,000 networking IS professionals by e-mail address who gave permission to receive third-party e-mails. Network

Best Buy needed only one take to nail the TV spot for its School Gear back-to-school sweepstakes. The premise was familiar: Kids clamor so hard for clothes,

THIS IS THE fifth year we've done an informal accounting of service standards in the consumer catalog industry. In the past, we generally reviewed about

Which is a more powerful influence on human behavior, marketing or science?Based on the hoopla surrounding the forthcoming millennium, marketing is the

Office Depot is using direct mail, coupons and sweepstakes to target the 6.5 million national parent-teacher association (PTA) members who buy school

EVEN IN A narrow niche such as diabetic customers, information can provide a competitive edge. Acknowledging this, Franklin Lakes, NJ-based medical supply