JUDGING BY the amount of e-mail being sent, traditional mailers and their list companies can stop preparing for the future. The future is here.The percentage

WE WERE RECENTLY asked to critique a plan for a system that would support database marketing. The proposal included a corporate data warehouse that would

CO-OP FIRM Money Mailer L.L.C., which delivers 14 million pieces to "occupants" eight times a year, is venturing into a new program that targets well-off

IT APPEARS THAT online marketers may have finally gotten the message and are starting to post privacy policies on their Web sites.A draft study by a Georgetown

CUSTOMER relationship management is one of the most talked-about topics today. But what constitutes CRM? How did it evolve and what promise does it hold

LONG-TERM loyal customers are more valuable than other customers. They generally buy more often, spend more, have a higher retention and referral rate,

THE SPATE OF recently introduced privacy legislation may have a flag-waving, feel-good aura about it, but be alert. The direct marketing industry, experts

LIST VETERAN BART Loring has opened a full-service direct response agency in New City, NY. Loring Direct Response will offer personalized list and alternative

IT'S MY OWN fault for dumping my little Motorola StarTac phone (which tends to disappear in a shirt pocket) and getting one of those jazzy new Nokias

I OWNED ONE list management house or another for almost 25 years, and I have a special message for list owners: It's arguable you haven't the faintest