Emailing subscribers to let them know that a print catalog is in the mail may seem a bit redundant. But integrating your email and direct mail campaigns in this way can boost response and revenue. For instance, sending preview emails a few days before ...

For months I

Two messages from Shape fx, which specializes in figure-enhancing womenswear, have been biding their time in the E-mails We Love inbox. Both stand out because of how the content of the message lived up to the promise of the catchy subject lines. The ...

E-mail marketers discuss subject lines the way the British talk about the weather: incessantly. Heavily promotional terms such as

Customer ratings and reviews are all but a must-have on e-commerce sites. Numerous companies have seen sales rise after adding user ratings to their sites, and studies show that they help bolster consumer trust in a brand as well as promote further ...

How do you gather enough information about subscribers so that you can personalize your messaging without asking for so much data that you scare them off from opting in? The Container Store waited several weeks after I subscribed to its marketing ...

Because it

Because you never get a second chance to make a first impression, the welcome e-mail, in which you thank someone for opting in to receive your messages, is critical. Alas, all too many marketers seem to think that simply responding with a confirmation ...

Attempts to be clever on April Fools