Increased speed and productivity made possible by AI has given leaders a new challenge: when anyone can create commoditized content, how can you stand out in the marketplace of ideas?
CM Weekly May 14, 2023 As the industry prepares to meet potential economic headwinds, 66 percent of marketing leaders are just moderately confident or worse in their ability to achieve their goals amid economic adversity and uncertainty, according to CMO Council’s latest report. Moreover, 78 percent of marketers surveyed expressed concerns about the lack of…
CM Weekly May 7, 2023 What does it take to be a modern CMO? In our conversations with chief marketers over the past year, we've gathered the following: *A relentless commitment to the customer. *The ability to drive business results and measure the impact of creative programs. *A sophisticated understanding of data and its application…
CM Weekly April 30, 2023 When consumers think of Walmart as a brand, “innovative” may not be the first thing that comes to mind. But while speaking at a session at MMA Global’s POSSIBLE conference earlier this month, CMO William White aimed to dispel that myth, providing several examples of how the company is innovating…
CM Weekly April 23, 2023 It’s been a newsworthy week for the controversial CEO of Twitter. And that’s not counting his SpaceX Starship rocket exploding mid-launch. Twitter announced a new content moderation policy on Monday dubbed “Freedom of Speech, Not Freedom of Reach,” which aims to restrict the visibility of tweets that violate its rules…
Elon Musk discussed Twitter's new content moderation policy at MMA Global's POSSIBLE conference earlier this week. CM has the story.
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Our conversation with ALA CMO Julia Fitzgerald on measuring ROI, lessons learned from the private sector, marketing trends she's keeping her eye on, and more.
We spoke with Flynn about Boardroom’s growth strategy, its three-tiered target audience, experiential marketing plays and next steps for the brand moving forward.
We spoke with Drone Racing League's CMO about the property’s explosive growth, the U.S. Air Force partnership, fan engagement on social and more.