How brand lift studies can help marketers measure the impact of influencer marketing campaigns.

CM Weekly May 12, 2024 “I constantly tell my team that failure is okay. Not everything is meant to succeed. And if you don't try something, you'll never know. Giving permission to test and learn or test and fail has to be part of your culture. Because otherwise, you create a culture of being scared…

We spoke with CMO Jeremy Lowenstein about his marketing philosophy, successful social media campaigns, democratizing prestige beauty and fostering a culture built on agility.

Read how the WWE and Cricket Wireless chair phone invention came together, according to Cindy Rozier, AVP, Marketing - Brand - Advertising, National Sponsorships, at Cricket Wireless.

CM Weekly April 28, 2024 At a recent Axios event in New York City discussing the upskilling of today’s workforce with AI, Esty CEO and tech entrepreneur Josh Silverman shared the ways in which his team is using GenAI and machine learning, experimenting with customer service upgrades, fielding customer feedback and training employees on AI.…

CM Weekly April 21, 2024 We spoke with Morgan Stanley CMO Allice Milligan last week, our latest Marketers on Fire pick, about her atypical journey to the C-suite, philosophies that guide her, how she markets to younger customers and innovative partnerships at the finance company. This week we’re bringing you part two of our discussion,…

Here's part two of our discussion with Morgan Stanley CMO Alice Milligan, which covers the social media strategy, leveraging emerging technologies, AI-driven efficiencies and cultivating talent.

CM Weekly April 14, 2024 “Your path isn't always easy, but the only ceiling in life is the one that you give it. You can accomplish anything if you've got determination, some grit, some vision for where you want to be, and you think about how you can do something versus if you can do…

We spoke extensively with CMO Alice Milligan about her rise to the top, how she markets to younger customers, innovative partnerships, and more.

The rise of advanced digital humans presents both opportunities and significant ethical considerations for marketers. Here are four ways to navigate this ethical terrain.