How To Drive Webinar Registrations And Conversions

FREE ON DEMAND WEBINAR Ken Molay, president of Webinar Success, presents tips to help you plan and execute effective marketing webinars. You set a tone for interaction with your prospects from initial promotion and marketing of an event through registration and pre-event communications. Your presentation content and the way you deliver it determine whether your…

Analyze This: The Most Effective Ways Marketers Leverage Data

FREE ON DEMAND WEBINAR - Join Chief Marketer, Steve Martin, VP Analytics, Aimia and Aaron Dauphinee, General Manager, Aimia Institute where you will learn how best-in class brands get it right; best practices on using data sources to engage customers and impact bottom line.

4 Steps to Creating a Content Marketing Plan

FREE ON DEMAND WEBINAR - Join Linda West and Rachel Rosin, both of Act-On Software, as they walk through an easy 4 step process that will help you create your own content plan in no time.

Contextual Marketing 101: How Marketers Should be Using Real-Time Data Today

FREE ON DEMAND WEBINAR - Don’t fall behind! Join guest speaker Rusty Warner, Principal Analyst Serving Customer Insights Professionals at Forrester Research, as he shares his insights into how marrying real-time customer data with contextually relevant content can boost your marketing ROI and keep your customers coming back for more.

Halftime Review: Take a Mid-Year Digital Marketing Assessment

FREE ON DEMAND WEBINAR - In this webinar, Account Director Mandy Hummel will share a framework for evaluating multiple aspects of your digital marketing program. You’ll leave the webinar equipped with a firm action plan to evaluate key elements, including:

The Rise of the ‘Deletist Consumer’

FREE ON DEMAND WEBINAR, Join Chief Marketer and Martin Hayward, SVP of Global Digital Strategy and Futures at Aimia where you will learn how you can make your business more personal and build stronger relationships with your customers with the right messages, right timings and right channels