Agencies

• Agencies

  Watch the Road

  WHAT TYPE OF business does Darryl Hughley own?”The right answer to that and three other sit-com queries put 150 ABC viewers behind the wheel of a brand

• Agencies

  Contact Strategy: Segmenting Your Targets

  CONTACT STRATEGY DEALS with using data about customer purchases, promotion patterns, interests and preferences to not only profitably regulate the sequence

• Agencies

  Direc Newsline

  Deutsche Post Will Buy Global Mail DEUTSCHE POST A.G., Bonn, Germany, is entering the private market for international mail by acquiring Global Mail Ltd.,

• Agencies

  Technology vs. Tradition: Finding the Balance

  A CHALLENGE faced by many marketers is where to invest for the greatest impact on marketing strategies.For example, the theme of the National Center for

• Agencies

  Natural Concern, Technical Solution

  AS WITH MOST multi-level marketing concerns, at Nature’s Own distributors are encouraged to enlist additional vendors whenever they can. But the company

• Agencies

  Beastie-Vision

  AT 3 A.M, one expects to find Ron Popeil on the air extolling the virtues of hair in a can. Or an ’80s sitcom star praising a line of cosmetics. But the

• Agencies

  Asian Persuasion

  THE ASIAN ART MUSUEM of San Francisco hopes to double its membership by the time it moves into its new building in June 2001. To increase its rolls to

• Agencies

  No Lazy Last Days of Summer for Retail Catalogers

  WHILE AUGUST sales among a sample of retailers were lackluster, those with separate catalog divisions showed stronger results during the last full month

• Agencies

  TV Now a Toll-Free Medium

  ALMOST ONE-FOURTH of all television commercials use a toll-free number as a response mechanism, according to a new study by Response Marketing Group,

• Agencies

  Marketers Wanted

  SAY YOU’VE JUST lost a top marketing job because your new spouse pressured you into demanding a raise. If you need another post quickly-so as not to lose