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Gotta Catch ‘Em All

Jedi Quest, a magazine targeting young collectors of “Star Wars” toys, will be the first DM effort to use Hasbro’s cross-company multimillion-name database.More

Agencies

Reader’s Digest Offers Credit Card

The Reader’s Digest Association Inc., Pleasantville, NY, will market a co-branded credit card to its customers with First USA. A series of offers will

Agencies

ONLINE MARKETING: Forrester: Online Sales Surging

More than 17 million households will shop online by year’s end, resulting in $20.2 billion in 1999 sales, according to a new report from Forrester Research

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Love at First Sight: A century and more of comments about direct mail

People have been complaining about junk mail for a long time. A sample of public opinion over the past 120 years:Any person who ever wrote a letter to

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The Whole Story: Organic foods market goes online to expand customer base

Whole Foods Market – a purveyor of organic foods, healing remedies and the down-to-earth lifestyle such things engender – is taking a decidedly synthetic

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The Sherpa Image: Mountain Miser proves generous to its best customers

Outdoor equipment retailer Mountain Miser was forced by circumstance to become a one-to-one marketer. The Englewood, CO-based store’s database had grown

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You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes

If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is

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Sunrise at SunTrust

By combining state-of-the-art technology with a deft human touch, Southeastern financial services giant SunTrust Banks is growing its business one customer

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Strange Bedfellows: USPS, Amazon.com plan joint marketing venture

The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/

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Environmentalists

The environmental movement has made substantial gains since the first Earth Day on April 22, 1970, broadening its focus to include such issues as labor,