Agencies
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Agencies
Direct to the Source: New study predicts a boom in consumer direct sales
Consumers purchased $190 billion in products and services through direct channels in 1998, and that number will hit $438 billion to $1.1 trillion by 2010,
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Agencies
TCI Turns It Around: Cable company’s loyalty program is a hit
With the March merger of cable provider TCI and teleservices contractor AT&T, the utility industry’s goal of all-inclusive packages took a great leap
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Agencies
AUTUMN IN NEW YORK (MGM)
Estimated Release Date: 4th Quarter 2000Starring: Richard Gere, Winona RyderTop Line: A love story about a middle-aged playboy whose lifelong practice
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Agencies
10 Cents a Ride: USPS proposes catalog ride-along program for magazines
The U.S. Postal Service has asked the Postal Rate Commission to support a two-year experimental service that would allow catalogs weighing up to 3.3 ounces
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Agencies
You Are the DJ: Custom-CD Web sites allow music lovers to create their own mixes
If true one-to-one marketing is based on treating a particular customer differently based on data collected during an interaction, then CustomDisc is
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Agencies
Strange Bedfellows: USPS, Amazon.com plan joint marketing venture
The U.S. Postal Service is about to launch a joint marketing initiative with Amazon.com.Postmaster General William J. Henderson and Amazon’s founder/
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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Agencies
Filling in pieces of the one-to-one puzzle
“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
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Agencies
How to Get There From Here
At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform
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Agencies
TECHNOLOGY: Shape Up
Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size