Agencies
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Agencies
PUBLISHING: Who Ya Gonna Call…
If you’re looking for a different perspective on advertising while in Toronto at the DMA’s annual conference, you might want to check out Adbusters.The
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Agencies
Where the Girls Are: Target Market Concepts gives samples to roller-skating teens
Looking for a place where teenagers can have good, wholesome fun? If that seems a contradiction in terms, you don’t know the venues Greg Sobocinski does.As
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10 Cents a Ride: USPS proposes catalog ride-along program for magazines
The U.S. Postal Service has asked the Postal Rate Commission to support a two-year experimental service that would allow catalogs weighing up to 3.3 ounces
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TECHNOLOGY: Shape Up
Perhaps we’re a bit traditional, but we sort of expect CD-ROMs to be round. Disc-shaped, in fact.So we were surprised recently by a CD-ROM in the size
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Sweeping Reform
Legislators are moving ahead with sweepstakes restrictions. Speak now, or forever hold your sweeps.How broadly – and how tightly – should legislators
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Beat the Press
Why does the media use DM as a scapegoat?And what can we do to improve our image?The Direct Marketing Association’s Connie LaMotta was once asked to appear
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Filling in pieces of the one-to-one puzzle
“Permission Marketing”, Seth Godin, Simon & Schuster, 242 pagesNow that the Direct Marketing Association has made adherence to its privacy principles
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How to Get There From Here
At this point, everyone has seen a lot of “CRM.” We can implement CRM, purchase CRM systems and even provide CRM to our customers. But how can we transform
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The Message You Can’t Miss
Consultants who work for systems integration firm DataLan Corp. spend virtually all their time on the road, and that used to create problems.If a customer
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Toronto Live
As Groucho Marx once sang, “It’s better to live in Toronto than to live in a place you don’t want to.”We bring this up not only because we’re old Groucho