Agencies
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Agencies
Nobody Believed Jor-El Either
Ask anyone who’s read a comic book and he or she probably can tell you how, as an infant, Superman was sent to Earth by scientist parents who predicted
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Agencies
CONSUMER SURVEY: No. 1 Nuisance: Junk Mail
Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.
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Agencies
R.R. Donnelley to Buy Penton
Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial
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Agencies
ENTERTAINMENT: Heads Up – and Off
Paramount Pictures is aiming for computer screens as well as the silver screen with its recent release “Sleepy Hollow.”This fall, the studio debuted an
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Agencies
Cash register to-go
Okay, you’ve got the Web site up. If you’re ready to add a sales component, consider Ubrandit.com. The new company provides turn-key e-commerce by overlaying
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Agencies
Live From Germany: The New DM Boom
DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)
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Agencies
The Telcos Catch Up
telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.
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Agencies
Whiteway, Roth, DiBlasi Launch DM Firm
Brokers Jerry Whiteway and Larry Roth, and senior group vice president Alfred DiBlasi have resigned their positions at Boca Raton, FL-based Worldata WebConnect.
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Agencies
You’ve Got Gum: WRIGLEY UNWRAPS ONLINE SWEEPS FOR JUICY FRUIT.
Don’t get any gum on the keyboard.Wm. Wrigley Jr. Co. is running its first-ever online sweepstakes as part of an estimated $17 million Gotta Have Sweet
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Agencies
Music to Make Out By: Ford’s tie-in with Dawson’s Creek has a soundtrack.
There’s nothing like a little corporate synergy to make a promotion really sing.Ford Motor Co. used a tie-in with Columbia TriStar’s Dawson’s Creek TV