Agencies
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Agencies
Click Here If You Shop Online
I do and do and do for you – and this past shopping season, I did a lot of it with a mouse.To check up on how our industry is doing on the customer service
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Agencies
New Focus for McCann-Erickson Unit
McCann-Erickson, a New York advertising agency with some $13 billion in billings, has revamped its media buying operation, which is now called Universal
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Agencies
Viking Gets It
viking Office Products, which has annual revenues of more than $1.8 billion, has built a large customer base of small companies by using a tried-and-true
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Agencies
R.R. Donnelley to Buy Penton
Printer R.R. Donnelley & Sons Co., Chicago, will purchase Penton Press, a business-to-business printing subsidiary of Penton Media, Cleveland. Financial
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Agencies
AFP Names Brian Wolfe CEO
American Family Enterprises, parent company of beleaguered magazine stampsheet marketer American Family Publishers (AFP), has named Brian Wolfe president
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Agencies
CONSUMER SURVEY: No. 1 Nuisance: Junk Mail
Never ones to win a popularity contest, direct mailers probably won’t be terribly surprised to hear that American consumers are “fed up” with junk mail.
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Agencies
ENTERTAINMENT: Heads Up – and Off
Paramount Pictures is aiming for computer screens as well as the silver screen with its recent release “Sleepy Hollow.”This fall, the studio debuted an
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Agencies
Live From Germany: The New DM Boom
DIMA conference is now so big it has to moveGerman direct marketing is on a roll. Up to 40 billion deutsche marks ($22.2 billion U.S., by our figures)
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Agencies
The Telcos Catch Up
telecommunications companies are very interested in marketing to small businesses.But many telcos ignore vast amounts of data that they have in-house.