Agencies

• Agencies

  PMG Says USPS Will Lose $300 Million

  The U.S. Postal Service expects to end its current fiscal year with a $300 million loss instead of a projected $100 million surplus, Postmaster General

• Agencies

  DIRECT MAIL

  Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it

• Agencies

  The High Cost of Turnover

  In an ideal world, we’d all like to think that the sales or service associates in our customer contact centers are shining examples of all your company

• Agencies

  The Conscience of Direct Marketing

  Nat Ross never wavered in his support of DM education and social justice It’s funny, but I’ve never really thought of Nat Ross – who died at age 96 on

• Agencies

  Taking a New Look

  Inbound mainstay turning to customer service Internet sales growth is forcing established direct marketer Vermont Teddy Bear Co. to use the telephone

• Agencies

  INSTANT RECOGNITION

  The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile

• Agencies

  HONOR ROLLS

  All the Rage DIRECT’s own Curmudgeon-at-Large, Herschell Gordon Lewis, is on a roll. This year there’s been a book about him and one by him. Now he has

• Agencies

  DATA TO GO

  The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she

• Agencies

  P&G GOES ONE-TO-ONE

  Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different

• Agencies

  BOOK REVIEW

  Dummy Copy Idg books worldwide’s “Direct Mail for Dummies” is too slight to support the critical questions it raises about brand extension, commercial