Agencies
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Agencies
DATA TO GO
The DMA’s library expands to become a total resource for the industry Ann Zeller, vice president of information and special projects, laughs when she
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Agencies
CONFERENCE CALL
The DMA has programs to suit every member’s needs In today’s fast-paced environment, it’s hard enough to keep up with your own business, let alone find
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Agencies
24/7 Media Acquires Website Results
New York-based online marketing firm 24/7 Media has bought Website Results, an Internet marketing technologies company. The acquisition, which is being
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Agencies
Growing Demand
DMers move closer to one-to-one marketing thanks to on-demand printing technology While media pundits have been focused on the Web, a quiet revolution
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Agencies
BOOK REVIEW
Dummy Copy Idg books worldwide’s “Direct Mail for Dummies” is too slight to support the critical questions it raises about brand extension, commercial
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Phones in Demand
Coldwater Creek’s rising Web sales lead to teleservices expansion Rising Web sales and growing demand for online customer service have led Sandpoint,
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Agencies
Sweeping Up
Publishers Clearing House, Time settlements have implications for all sweepstakes.As direct-mail marketers spend an estimated $28 million to comply with
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Agencies
Steve Garvey Sued Over Infomercial
The Federal Trade Commission has sued Steve Garvey, former first baseman for the Los Angeles Dodgers and San Diego Padres, and his management company,
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Agencies
Time Inc. Will Issue $4.9 Million in Rebates
Time Inc. will refund $4.9 million to 6,000-plus customers who spent more than $500 during the last three years on the company’s “Guaranteed & Bonded”