Agencies
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Agencies
Start the PRESSES!
Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes
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Agencies
E-MAIL MARKETING
MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail
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Agencies
DIRECT MAIL
Politically Incorrect New York’s Time Warner Cable stopped a direct mail campaign last month after New Jersey Gov. Christine Todd Whitman complained it
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Agencies
The High Cost of Turnover
In an ideal world, we’d all like to think that the sales or service associates in our customer contact centers are shining examples of all your company
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Agencies
Taking a New Look
Inbound mainstay turning to customer service Internet sales growth is forcing established direct marketer Vermont Teddy Bear Co. to use the telephone
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Agencies
INSTANT RECOGNITION
The members and the marketplace dictate what seminars the DMA offers Everyone knows how an influx of new audiences can change the demographic profile
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Agencies
HONOR ROLLS
All the Rage DIRECT’s own Curmudgeon-at-Large, Herschell Gordon Lewis, is on a roll. This year there’s been a book about him and one by him. Now he has
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Agencies
The Conscience of Direct Marketing
Nat Ross never wavered in his support of DM education and social justice It’s funny, but I’ve never really thought of Nat Ross – who died at age 96 on
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Agencies
P&G GOES ONE-TO-ONE
Reflect.com offers customized cosmetics It used to be if a woman didn’t like the shade of lipstick she’d bought, her only options were to buy a different