Agencies
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Agencies
CUSTOMER LOYALTY
AS ONE OF CAPITALISM’S most recognizable icons gone soft? In a new Radisson Hotels promotion, for every three visits, Rich Uncle Pennybags hands the chain’s
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Agencies
Keep on Truckin’
Landstar uses wireless technology to increase retention of its driving fleet THE STEREOTYPE of a rough-and-tumble truck driver living the solitary life
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Agencies
USPS and FedEx Discuss Alliance
The U.S. Postal Service and Federal Express are discussing a potential strategic alliance, Postmaster General William J. Henderson said in September.
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Agencies
Sharing the Wealth
B-to-B dot-com pays companies to drive traffic to its site E-businessReady.com gains business by giving away profits. The online B-to-B co-op started
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Agencies
Will the Real Elvis Please Stand Up?
When a magazine page is laid out with headlines or text missing, the art department will usually type “FAKE” in bold letters in the missing copy’s place,
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Agencies
Hitting an iNote
New York start-up iWeb.com touts its iNotes as being conceptually similar to broadcast television. Not quite. For targeting potential customers, the product
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Agencies
The Right Relationship
What if we got it all right? What if we’ve finally created the tools and procedures necessary to manage and develop a direct marketing business? I think
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Agencies
Split Decision
Harris Interactive drops its suit against MAPS, leaving a trail of unanswered questions Harris Interactive ended its lawsuit against Mail Abuse Prevention
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Agencies
DMA DIVERSITY
As it grows in size, the DMA’s membership has also been changing in character Direct marketers have always been a diverse lot. But as evidenced by the