Agencies
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Agencies
Brave New Wardrobe
Just wanted to say that I loved your comments on “Brave New Workplace” (DIRECT, October).I’ve been there too! It really is changing. I remember when I
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Agencies
Getting Organized
Manufacturer’s salespeople plug into a unified data source In a bid to enhance customer service, Cutler-Hammer, a Pittsburgh-based manufacturer of electrical
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Agencies
COMMON GROUND
The DMA communications staff has to serve both old and new members As little as 10 years ago, most members of the Direct Marketing Association were “traditional”
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Agencies
Brave New Workplace
Has the world really changed that much, or is it just me?I grew up in a world where most people worked 9 to 5 (unless they were on the night shift) and
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Agencies
A Taste for Testing
Highlights for Children experiments with premiums, polybags and price The bright blue 9-inch by 12-inch polybag is a real eye-catcher: A smiling snowman
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Agencies
Furthering Automation
Yellow Freight tries freeing agents for upselling, consulting Yellow Freight System Inc., an Overland Park, KS-based trucking freight consolidator, has
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Agencies
E-Friendly Skies
Online marketplace for corporate travelers promises a smooth takeoffFor corporate travelers sick of paying travel agents high commissions, Oracle Corp.
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Agencies
WARNING SIGNS
From taxes to privacy, DMers face daunting legal issues The direct marketing industry is now confronting the typical melange of legislative and regulatory