Agencies
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Agencies
Trial and Error at IBM
Computer exec says building an online business is tough HOW DO YOU BUILD an online direct marketing business? Take it from IBM: It’s not easy.The company
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Agencies
Creating B-to-B Community Spirit
In today’s competitive arena, you cannot afford to only operate as a product-focused company. Being competitive today requires a renewed focus on building
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Refractory Segmentation Marketing
DMers can improve results by gradually refining their target groups LIST SEGMENTATION is the most utilized and least understood process in direct mail.I
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CARD DECKS & INSERTS
Professional Associations There are more than 406,000 names in the Professional Association Endorsed E-mail Database. The file enables marketers to reach
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Agencies
Service With a Snile
YOU’RE READING RIGHT: The word is “snile,” my invented word for the combination of smile and sneer.We seem to be getting a lot of sniles in the mail and
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Agencies
EXPLOSIVE PROMOTIONS
Pins & Needles A Los Angeles law firm pulled the plug on a “dimensional” mailing because recipients were afraid to pull the pin on its content – a paperweight
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Agencies
Cell Service Seeks Subs
ACONSORTIUM of information services and positioning system providers are working to find a home for their wireless applications.Subscribers who decide
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Agencies
Alt Spec Debuts
Start-up’s DM campaigns target advertisers DESPITE ITS NAME, Alt Spec is a print catalog. If it weren’t for prospective investors’ desire for a online
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Agencies
Credit Bureaus Seek Relief From FTC Rules
WITH THE CLOCK running down on the Nov. 13 implementation of the Financial Services Modernization Act (FSMA), three lawsuits have been filed to prevent