Agencies
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Agencies
With Wendy Riches
An agency executive describes what agencies – and their clients – have not learned about CRMQ&A Agency watchers were surprised last year when they heard
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Agencies
A Blockbuster of a Marketing Mistake
The Blockbuster chain of video stores may be, in its current incarnation, parallel to a charging bull elephant with a bullet in its brain: It’s dead but
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Agencies
Catalogs Thriving Online, Says DMA
According to the DMA’s report, 91% of catalogers say they’re active on the InternetTHE INTERNET has become an established channel among catalogers.Ninety-one
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Agencies
A Little Promotion
EVEN THE SMALLEST dot-commer should be able to use promotional gimmicks in its marketing. But distributors of these products can’t be bothered with the
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Agencies
A Cliche-Cluttered Classic
WHEN WE WERE YOUNG and ever dared to utter a fashionable phrase, our parents would accuse us of being lazy with words.Grant Johnson was probably not brought
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Agencies
The Human Touch
Traditional DM methods bring holiday cheer for nonprofit Habitat for Humanity, the Americus, GA-based home-building nonprofit, is sticking with the same
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Agencies
Start the PRESSES!
Improved technology makes digital printing a viable way to get personal on a mass scaleWITH ANY NEW TECHNOLOGY, a lag is likely between what one hopes
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Agencies
E-MAIL MARKETING
MSGI Loses $35M on WiredEmpire Marketing Services Group Inc., New York, has reported preliminary losses of $35 million due to the folding of its e-mail